I was excited to see that unsweetened pure matcha was on the menu. But yucks. This is so astringent! Phoon Huat matcha powder tastes better (less astringent, less bitter, smoother), and at a fraction of the price. I suppose it would be palatable if I ordered it in matcha latte form, but then what would be the point of ordering supposedly premium matcha if you have to add milk to make it taste alright?