I know this looks quite unsightly after I took a bite to try and show the oozing chocolate, it's so mad delicious. Before this I was a huge Duke's fan, perhaps it's the flavors that they offer which I prefer over Duke's. Their bread/loafs are always still warm when I open it to devour into them, even after it turns cold it's stays as soft as ever! I've tried their Longan Cranberry Walnut, Corn Yam Bread and Multigrain. I don't even like longan or corn!!! Can't wait to go back and get more tmr! I get pretty excited for food that I like, it's rare.