$28++ for this palm-sized (I have a small palm!) fish collar. Baulked a little at the price initially, but I can emphatically say that I have no regrets ordering this. It came perfectly grilled - crisp skin glistening with fish oil, and the flesh hidden beneath was tender and juicy. No complaints, really. But would I pay for $28 for it again, when $18 buys me a full chirashi don? Hmmm... that's the question