Hot on the heels of Honey Creme comes Milkcow, the Korean organic soft serve ice cream shop that has already launched itself across Japan, Philippines and Malaysia. Setting up shop within The Cathay, Milkcow distinguishes itself from the competition by providing not just the usual honeycomb, affogato and caramel popcorn flavours that its rivals usually offer, but also intriguing flavours such as Green Light (cool mint syrup with almond flakes), Milky Peace (pistachio syrup, sunflower seeds and cashew clusters) and Samsam (red ginseng syrup with almond flakes). Milkcow promises that their desserts are healthy, 100% natural, and truly organic - that means you can pig out on the soft serve with slightly less guilt!