It does seem like the local Min Jiang Kueh scene has been shaking up ever since the establishment on various brands that are riding on the success that Munchi Pancakes had been leading for the past number of years — whilst we had seen other brands such as Ottie Pancakes, Uncle Pancakes, Singa Snacks, Sarah’s Pancakes and Cutecute Pancakes having set up shop in recent times, there is yet another new name that had just entered the market. Meelo Pancakes had recently set up shop in the Food Junction food court at Lot One in Chia Chu Kang; these folks occupy a pushcart-style kiosk within the food court. Whilst there isn’t much of an established link between the two (2) brands, we did note that the staff were wearing aprons with Rice Meat Up’s branding. Much like Cutecute Pancakes, Meelo Pancakes simply focuses on Min Jiang Kueh offerings, though the menu does hint at the availability of pancakes with batter of different flavours matched with various fillings as well.
Despite listing down quite a variety of pancake skins available for their Min Jiang Kueh offerings, Meelo Pancakes were only serving up the Original variant when we made our visit to the stall. Considering so, we decided to go for the Original Nutella x Oreo Pancake; the portion that was being served to us was a piece from the edge of the pancake. Similar to the likes of the Min Jiang Kueh that is usually served up at Munchi Pancakes and Ottie Pancakes, the pancake is done thicker than the usual Min Jiang Kueh so a single piece of the pancake does come at a substantial portion size. The pancake itself does come with a spongey texture, though we did feel that it could have come a little moister — it does definitely come with a good bite and some tension to chew apart. With all that being said, we did like how the edges of the pancake did remain crisp and light with a biscuit-esque crunch without being soft and limp. The Nutella x Oreo filling here is probably something that is inspired by that of Speculoos filling in a way that sees the all-familiar chocolate-hazelnut spread coming with crushed Oreo cookie crumbles sprinkled across to give an element of crunch for a variance of textures; all that without adding much of a disturbance to the familiar notes of Nutella at the same time. Would definitely be interesting to see the direction Meelo Pancakes will take in the long run; the competition in the Min Jiang Kueh scene has definitely become tighter as it seems for now.