Thought it was "3 Eclairs for 3 Eclairs" (which was how it was like previously when I used it last year), but apparently they've an agreement with Burpple that said that it will be $33 (for a total of 6 eclairs).
Though it's still slightly cheaper than the original price for 6, I still felt a bit cheated cos this was not stated anywhere.
They should have stated this somewhere that it's no longer 3 for 3, but a box of 6 for $33.
Apart from this, the eclairs tasted fresher and better than the previous time that I bought them.